See ya e-Topps…

Topps has announced they will no longer be releasing new e-Topps cards.
In effect killing e-Topps. You can still maintain your portfolio of cards, trade and sell. But with a lack of new products entering the market the future is bleak.

I had a little run buying and flipping e-Topps baseball in 2007. That years Topps had cards based on the ’85 design. There was a good batch of rookies and prospects. I remember cards of guys like Joba and Justin Upton selling for 30-40 bucks just days after their release. The next year the magic was gone. I am not sure if it was a weak design, weak rookie class or maybe people just moved on to something else.

From time to time they released some special sets that got attention and demanded some series coin on the secondary market.

The cards were nice enough design wise (with some exceptions)

In person the cards were high quality and came in sealed cases. I personal don’t like the cases but I think many do.

But ultimately it wasn’t enough to save them.

So why did it die, here are my guesses.

– No wax. People like busting packs
– Cost, even average guys cost 4-7 bucks per card,
– You had to be on the computer when they dropped to get a shot at them.
– Production outpaced demand on many players.
– Virtual cards aren’t as much fun.

What do other think? Why did e-Topps die?


4 responses to “See ya e-Topps…

  1. Can’t say I’m surprised to hear the news. The writing has basically been on the wall for awhile now. I’d say one thing that killed the product is shipping. At least I was able to use my Performance Points to get the majority of my cards shipped to me for free.

  2. One of these days, someone will do virtual cards correctly. eTopps had a lot of things going for it, but in my opinion any virtual card collection system needs to start with (or at least include) an in-pack element. Pull an eTopps redemption card in a pack, add it to your virtual collection and have it shipped to you if you’d like. Keep track of what’s been redeemed and what hasn’t. Offer virtual packs with randomized inserts and online-exclusive inserts/parallels. Magic: The Gathering really has their market figured out. Not sure why Topps couldn’t be bothered to do any real market research on virtual cards…

  3. eTopps died because it didn’t make enough of a profit for Topps… that simple.

    I never got into it because:
    a) you had to tie yourself to the computer & hope you were lucky enough to be able to buy the cards
    b) the price plus shipping was too high
    c) I’ve never managed to figure out what to do with cards that are sealed in plastic cases

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