Topps announced that 10% of the Bowman Sterling print run will be destined for Japan.
It’s no surprise that Japan has a pretty sizable appetite for trading cards. This past year Japan was the fourth highest in terms of hits to this blog, behind the US, Canada and England.
To my knowledge this is the first time a company has earmarked a certain percentage of a product for a specific foreign country.
Personally I find this very exciting. Any news about the growth of the hobby is good news in my book.